SMS Marketing

Why Your Business Needs SMS Marketing

SMS marketing has been around for over a decade now and in this time it has had plenty of time to adapt and evolve to meet the growing needs of businesses and consumers alike. As times change and marketing methods become…

How to use SMS marketing with confidence

SMS marketing is still a relatively new form of marketing and many businesses are yet to make use of it. Like all things new and different, that journey into the unknown can leave some companies with a lack of confidence when…

5 Common SMS Marketing Mistakes

There are a few errors that many businesses tend to make when creating their SMS campaigns. Avoid doing the same by reading these 5 common marketing mistakes: Forgetting to put in a call to action: The call to action is the…

5 ways to make your campaign stand out from the crowd

So you’ve read up on all the benefits of SMS marketing and decided that this will be a great method of marketing for your business to use. However, if you think that SMS marketing could work for you, the chances are…

Your summer-ready SMS marketing campaign checklist

With summer well underway, peak season is upon us again. This is your sign to ensure your SMS campaigns are working hard to engage both customers and new business accounts.

3 Successful SMS Marketing Case Studies

1. Orange Mobile Orange launched their ‘Orange Wednesdays’ scheme back in 2003 and it’s still going strong. The scheme offers Orange customers 2 for 1 tickets to use on a Wednesday to see any film at any Odeon cinema. On a Wednesday,…

Demystifying common Text Marketing Myths

There are a wide variety of falsities circulating the internet that paint SMS marketing in a bad light. Here we have listed some of them and will attempt to explain the reality behind the myth. 1. SMS marketing is for young people:…

How to get customers to subscribe to your SMS alerts

While most businesses now understand the importance of getting their customers to subscribe to their SMS alerts, it can be difficult to know how to go about doing this. This feature will give you some handy hints to help you increase…

Are you using SMS Marketing to its full potential?

While most businesses are now beginning to understand the benefits of SMS marketing, and the wider concept of mobile marketing as a whole, many are still unsure of how to use to its full potential. This post will give you a…

Using SMS Marketing to target young people

Text messaging has long been a popular method of communication for teenagers and young adults before its benefits were picked up on by users of older age groups. Therefore, if you are looking to target young people, it makes sense to…