How to choose an SMS keyword for your campaign
An SMS keyword is a unique word or phrase that customers can use to communicate with your business via an SMS number. Used alongside an SMS shortcode, it will help your customers easily identify and remember your brand. With keywords, businesses can build up a segmented subscriber database, allowing customers to be targeted with deals, offers and alerts that are relevant to them. How to choose an SMS keyword Technically, your keyword or key phrase can be anything you want. But before you begin your campaign, you’ll need to select one that’s right for both your audience and your business.…
March 28, 2023