Why you need to include Mothers in your next mobile marketing campaign!

18 February 2016


Text messaging has been proven successful for many organisations, particularly when it is used to promote seasonal events, such as Mother’s Day. This year Mother’s Day falls early on the 6th March 2016 in the UK, the date changes annually due to the lunar calendar. This means sending customer reminders of your special offers and services in time for this special event is crucial.

According to The Drum, shoppers spend 75% more on Mother’s Day than on Father’s Day, which is later in the year on 19th June 2016. This alleged difference in spend is down to the fact the day means more to Mum than it does to Dad; with the top gifts including flowers, chocolates and beauty treatments. With a significant 45% of SMS campaigns generating a successful ROI implementing text-messaging in your marketing strategy for this year’s Mother’s Day is ideal.

When creating your next mobile marketing campaign make sure you remember “MOTHER” to ensure you maximise ROI with text-messaging:

Make special offers

If your business has special offers for mother’s day gifts, why not promote them further through sending a text message to previous customers. For example, if you have a spa or salon, you could send a message offering discount on certain treatments just for Mum! Similarly, if you have a restaurant offering special lunches, or perhaps a girly afternoon tea. Whatever special promotion you are running for Mother’s Day you can advertise these quickly and efficiently by utilising our bulk SMS Service. TextCampaign allows you to have two-way messaging which means customers can reply back placing a booking and also enables you to personalise each message – which engaging increases engagement rate.

Order now!

Alongside letting your customers know what offers you are running for Mother’s Day, make sure you let them know the last date they can order from you in time for the special day. With 91% of consumers having their mobile phones within arm’s reach 24/7 implementing text reminders is ideal. For example, if you run a floristry, you might be busier than usual in the lead up to Mother’s Day, so ensure customers know they can’t leave it too late to place their order!

Timing is key

SMS marketing is the ideal medium for promoting products, but if you send the reminders or promotions too close to the 6th March, your customers may have already gone elsewhere. Ensure sure your services and promotional offers stand out against competitors by giving enough notification of the promotions you are running in line with the special day.

Have call to action

It’s very well sending any reminders or promotions through text messages, but what do you want the recipient to do then? Including a clear call to action, such as a shortened URL link to your website or specific landing page can help direct customers to the place they are most likely to action the deal you are offering. You can also incorporate a short-code and keyword as a call to action, making it easier for customers to communicate. For example customers code text “BOOKING” to 81025 with their name and time they would like to reserve the item on offer or appointment for the service you are offering.

Event planning!

Are you hosting any important client events? Make your clients feel valued by sending personalised and exclusive event invites via text-messages. With 90% of text-messages being opened within 3 minutes, in times of urgency and expediency SMS is an essential “go to” tool for event planning! 

Run competitions

Mother’s Day is an ideal seasonal opportunity to run a competition. How can your business benefit from a free giveaway? By implementing a short-code and keyword for your customers to enter your competition, you are gaining crucial customer data and building your sms service list. Not only are you building your service list, you are also promoting and gaining brand awareness to a larger audience. There are rules and regulations when hosting a competition and customer data, make sure you abide by these rules by looking on ICO’s.

With mother’s day fast approaching, there’s no better time than now to promote your services through SMS. For further information about how SMS Marketing can benefit your organisation or for more details about TextAnywhere please feel free to contact us on 0845 122 1302 or email [email protected].

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