Why use SMS instead of Email?

SMS marketing is one of the fastest ways to send special offers and discounts to your current and future customers. Open rates for SMS messages cannot be calculated exactly (though calculating delivery success can be), but compared to email campaigns SMS marketing campaigns are three times more likely to be responded to. Less people are checking and opening emails in recent years because of spam, or they are too busy. 

SMS messages reach your customers hands instantly, and, because they arrive on a customer’s hands, tend to be read and responded to much more quickly than emails. SMS messages can offer customers special deals in the local area, or remind them of future hair, fitness, tanning and nail appointments.

Businesses have been using email-marketing programs to capture customers’ information for many years. The alternatives of inbound SMS services, such as Short Code numbers, long numbers and keywords, make SMS marketing even more cost effective and efficient.

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