Spoil Dad rotten: Top SMS Marketing Campaigns for Father’s Day

27 April 2023

We’re looking at SMS marketing for Father’s Day because it’s a big deal in the UK. Last year £986 million was spent on Father’s Day gifts! This figure has risen from £743 million in 2017. Looking at the rate of growth, we could be in for yet another rise in 2023. When you think about how many people will be in the market for a Father’s Day gift, it makes sense to work on delivering a fantastic Father’s Day campaign. Help people to find the perfect gifts this year for the best dads, granddads, and father figures in their lives.

If your brand specialises in gifts that Dads would approve of, waste no time in getting your Father’s Day advertising and promotions underway with the help of SMS marketing.

If Father’s Day gifts aren’t your thing, there is no reason why you can’t use the occasion to reach out to customers and remind them about your brand.

We have the best ideas and tips for you whatever business you’re in.

How to boost sales for Father’s Day

There are many ways for marketers to reach consumers ahead of Father’s Day. SMS marketing is fast becoming the number 1 method of success on a wider scale.

Why is SMS favourable to other marketing channels?

You can’t ignore the benefits of SMS marketing campaigns. Here’s a round-up of the most important features:

  • 98% open rate
  • Fast response rate
  • Low cost
  • Easy to send in bulk
  • Quick to send
  • Trackable campaigns
  • Two-way communication

Help out with hard to please Dads

We all know that Dads are notoriously difficult to buy for, so it’s important to think outside the box. We’d all like to treat Dad to more than just socks and toffees but we’re still left scratching our heads every Father’s Day.

If you’re in retail, why not create a digital gift guide to showcase your best bits for Father’s Day? The gift guide can exist on your website and you can send out a link via SMS to your subscribers. Because SMS marketing is trackable using a reliable platform, you will be able to check your click-through rate in minutes. 

You don’t have to sell Father’s day gifts to benefit

If your business is not related to Father’s Day gifts, a gift guide might still be a good idea to drive traffic to your website. Send your followers a round-up of the best Father’s Day gifts on the market. Get in contact with other brands for a potential collaboration.

Receiving useful tips and ideas via SMS marketing is one of the reasons why consumers subscribe to brands so, it’s always worth looking for a way into seasonable events that don’t necessarily reflect your brand.

Just wishing your subscribers a Happy Father’s Day can be a conversation starter or a chance to drop a special offer. You can also gather information to add to your database by asking key questions such as:

Happy Father’s Day! Reply to this text to tell us which special Dad you will be spoiling this year for your chance to win £500 to spend in our online store. 

Collecting keywords from the responses could tell you if your subscribers have partners, older parents, or children. You can also learn more about their gift-buying habits or how they celebrate special days.

Carhartt’s Father’s Day campaign back in 2017 consisted of a video headed by Jason Mamoa and included other celebrities talking about what it means to be a father. Carhartt sells workwear attire which could be considered a Father’s Day gift but the point of the video was to grab people’s attention and get them talking about the brand.

Bookings and confirmations

If your business is in leisure, hospitality, or wellness, SMS can do more than just boost promotions this Father’s Day. It can also help you to schedule and manage your booking system during a busy period.

Use appointment SMS to take bookings, reschedule time slots and send reservation reminders to cut down on no-shows and staff costs. If you operate a waiting list for customers, SMS cancellations can even trigger a booking link to be sent to the next person on your waiting list with the available slot.

This Father’s Day you can start early for bookings and send out teasers ahead of the big day of what you have coming up. Restaurants will benefit from appointment SMS to help manage the big day.

This type of SMS is transactional and does not require the customer to opt-in to receive it.

Get personal and segment your SMS campaigns

Build your marketing campaigns around your customer’s needs and reach out to them in a more personal way. With SMS marketing messages you can add subscriber’s names and special dates to your texts. you can also use browsing and purchase history to include favourite products. You can use personalisation to help build a relationship with your customers and grow customer loyalty.


Segmenting your audience is one of the most important things you can do in marketing. Enhance your comms with a more targeted experience to ensure that your subscribers only see what they are interested in. This will help to maintain your subscriber list and reduce opt-outs.

Segmenting also helps to reduce your advertising costs by limiting certain campaigns to the appropriate audiences. For example, When running Father’s Day marketing campaigns you might wish to aim your SMS messages at consumers who are more likely to spend money on the event rather than everyone. You can use your database fields to target subscribers more specifically.

In the same way, it is always good to offer customers who don’t want to hear about Father’s Day for whatever reason to opt out of that particular campaign. This can also reduce your unsubscribe rate.

Boost sales or drive traffic to your website with Father’s Day offers

Give your customers a great Father’s Day this year and share good deals and special offers ahead of the event. Discount codes, competitions, and exclusive deals will all help to kick-start your SMS Father’s Day campaign and encourage customers to start spending.

With bulk SMS you can send out as many messages as you need, anywhere in the world and across any network. SMS marketing messages work for all businesses big and small and because they are so cheap to send, even small partnerships and sole traders can benefit.

Father’s Day templates to get you started

If you like our ideas but are struggling to start your own campaign take a look at a selection of great Father’s Day text examples that you could send out today:

  1. Happy Father’s Day! Treat Dad with our exclusive discounts. Click on the link for more details [insert URL].
  2. Hi Kelly! Surprise your dad this Father’s Day with our limited-time offer. Shop now and make his day [insert URL].
  3. Hi Honour, we know that not everyone is celebrating Father’s Day this year. Text OUT to be removed from our Father’s Day campaign.
  4. Check out our personalised gifts for Father’s Day. Use code FATHERSDAY15 for 15% off any personalised item from our range. Hurry! Offer ends in 48 hours!
  5. Treat Dad to the perfect Sunday roast this Father’s Day. Limited spaces available! Reserve your place today! [Insert URL]. 
  6. 15% Father’s Day discount on our sports massage and ice globe facials! Book now for the special man in your life. Hurry! Limited spaces available. [Insert URL]
  7. More than one Dad to spoil this Father’s Day? No problem! Get 3 for 2 on greetings cards when you buy before midnight tonight. Click the link to see our fantastic selection [insert URL].
  8. Hi Eva! Just a quick reminder about your Father’s Day spa package for two this coming Sunday. We can’t wait to welcome you. Please confirm your attendance by replying Y to confirm and N to cancel.
  9. Hi Nigel! How did we do? Please spare a minute to complete our feedback form on your recent Father’s Day experience at Ice & Slice. Respond by June 30th to be in with a chance of winning a summer pizza package on us. Click here to enter [insert URL].
  10. Happy Father’s Day! Let us know how you will be spending your day. Reply with your chance to win a £50 voucher to spend in-store. 

Start your SMS journey today with TextAnywhere. Get in touch now for your free trial!

Get in touch

Send and receive a variety of SMS communications including ad hoc updates and much larger campaigns, in just a few clicks.

Start your free trial today

Try our platform; you’re only a few clicks away

  • 20 free credits
  • Full platform access
  • No commitment or credit card required