Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.
An SMS keyword is a unique word or phrase that customers can use to communicate with your business via an SMS number. Used alongside an SMS shortcode, it will help your customers easily identify and remember your brand. With keywords, businesses…
Regardless of industry, the type of product/service you sell and the type of customers you target, your customer engagement strategy matters. Engaged customers are not only happier, but they’re often more loyal to your business. But getting customers to engage with…
March 20, 2023
Easter is nearly upon us. If you’re planning a special SMS campaign to commemorate this seasonal holiday, look no further than this article. We will be sharing some tips and SMS templates so you can deliver a successful Easter marketing campaign.…
March 8, 2023
It’s nearly impossible to eliminate cart abandonment. You might have the most user-friendly website, seamless checkout process, competitive prices and innovative products. Yet, there will always be some customers that abandon their carts before completing the transaction. However, you can reduce…
March 3, 2023
Mother’s Day is a special day when we honour and celebrate the incredible impact that mothers have on our lives. It’s a day that people look forward to, whether they are mothers themselves or simply want to express their gratitude to…
February 22, 2023
Internet Retailing reported that in 2022, 1.37 billion was spent on Valentine’s day gifts in the UK – an average of £22 per person. This is another notable date you can’t afford to ignore. If you want a piece of the…
January 30, 2023
Why is an SMS messaging strategy a must? SMS marketing campaigns are quite different from other marketing methods. The most important thing to know is that SMS marketing has a 98% open rate which puts it way above other more traditional…
January 5, 2023
Sms marketing is the fastest growing way to reach your target audience. When you look at the statistics for delivering marketing information via text message you may be surprised by the results. Why has bulk sms marketing become so popular? Well,…
January 4, 2023
Is SMS marketing for the younger generation? The largest audience base for SMS marketing is likely to be the 16-44 year olds and that is simply because they are the largest consumers of mobile phones. That doesn’t mean that people over…
December 16, 2022
It’s a myth that if you already use email for marketing, you shouldn’t use SMS marketing and vice versa. We think that potentially this myth comes from a fear of change or concern for taking on different strategies that may increase…
December 1, 2022
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