Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.
Text messaging has gone beyond just sending a message to your family and friends, it has become a powerful tool within businesses and their marketing strategy. Smartphones have become the hub of our daily lives, with Ofcom confirming that the UK…
2017 is the year for text message marketing, with the number of people receiving SMS communication set to increase to 48.7 million by 2020. Ofcom confirmed that the UK is now a smartphone society, with mobile phones being the centre of…
July 27, 2017
Regardless of the industry, SMS marketing has proven to be one of the most effective and powerful marketing tools available, which can be used by all types of businesses to correspond with and draw in their customers. If your goal is…
July 6, 2017
As one of the most prominent communication channels of our time, mobile creates huge opportunities for marketers. Being tasked with delivering innovative and profitable campaigns, marketing agencies are always looking for better ways to reach their target audiences. In 2016 Marketing…
June 14, 2017
The advent of smartphone use has seen witnessed, and arguably contributed to, a meteoric rise in the gambling industry. While other sectors have struggled amiss amidst a series of financial crises over the past 10 years, gambling is one that has…
June 5, 2017
You could devise the most brilliant marketing campaign: emotive design, compelling calls to action and delivered across multiple channels for maximum impact. But a marketing campaign is only as good as the data it’s using. The single biggest challenge for marketers…
May 25, 2017
Theressa May’s recent announcement that the next General Election will take place on Thursday 8th June has forced all political parties to act fast and think about their campaigning, which is in many ways the political version of marketing. SMS marketing…
May 5, 2017
Event planning can often take months of hard work and organisation, so having access to methods to simplify the process makes everyone’s life easier! Text messaging is one of the most effective tools that can be used to contribute to making…
March 30, 2017
The rise in technology has undoubtedly changed the way most industries and the businesses operate within them. However, when it comes to the courier industry, technology has completely redefined it; changing both consumer expectations and how organisations within the industry operate.…
March 8, 2017
The rise of online banking and automated payments through direct debits and standing orders has very much changed the way we interact with our chosen bank and they are increasingly turning to text as a communication channel. And for those already…
February 16, 2017
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