Mobile phones are the centre of the majority of everyone’s lives and activities. The highly influential use of mobiles hasn’t gone unnoticed by marketers and in 2015 mobile marketing overtook most other forms of advertising. Now in 2016 1 in 4…
July 13, 2016
SMS marketing and social media are both key players when it comes to a business’ core marketing strategy. They each have their own features and advantages – but which comes out on top? We’ll let you decide. Let the battle begin……
June 16, 2016
The sports industry is huge, and possibly one of the most competitive industries in the world. Ranking in the top 15 mainstream activities in the economy, along with telecommunications and legal services – Sports is not one to be ignored! It…
June 7, 2016
Personalisation within marketing is something that may be considered a vital factor for brands, no matter the industry. In 2013, 49% of UK consumers believed that personalisation is important. While this may seem like a large number, it suggests that 51%…
May 24, 2016
The festival season is approaching, with hundreds of events such as Coachella and Glastonbury marked in everyone’s diaries. An estimated 14 million adults were planning on attending music festivals last year, which means marketers can find themselves under pressure to make…
April 19, 2016
The date for Easter bank holiday weekend changes every year. This year the long weekend is earlier than ever, falling over the last weekend of March (25th-28th March).The bank holiday weekend is a time for weekends away, shopping trips, days out,…
March 11, 2016
According to Wonderslist, Valentine’s Day is the fifth most celebrated holiday around the world, with a predicted £1.9 billion being spent on the occasion last year, as stated by dating site eHarmony. A recent survey by Chilli Sauce showed that 51%…
January 27, 2016
As we welcome the new year, many of us will be looking for or considering a fresh start. A popular New Year’s resolution is a new home. Reasons vary from being a first time buyer, circumstances have changed, simply wanting a…
January 13, 2016
As 2015 draws to a close, now is the time to reflect back on the past year and propose what the future holds for SMS Marketing in 2016. The International Telecommunication Union (ICT) report that by the end of 2015 there…
December 16, 2015
