Growing your business with SMS: The playbook
Thanks to an unbeatable open rate (up to 98%) and real-time reach, SMS enables you to build long-lasting relationships with customers, ultimately helping you to grow your business. In our playbook, you’ll discover the top tips and tricks into getting the most out of SMS.
Explore our tips according to the objectives you want to achieve.
Boost opt-in
SMS might have an average open rate of up to 98% but to see engagement metrics as high as this, you’ll need to work on your opt-in strategy.
Grow your contact list
Is your current database up to date? Are you providing them with value? Growing your subscriber list is crucial for SMS campaign success.
Write great SMS copy
Capture attention and drive actions with excellent SMS copy. With just 160 characters to play with, sharp, concise copy is key.
Improve conversion
While SMS is great for reaching customers where they already are, not all texts will lead to sales or actions. Here’s how to boost conversion.
Send at the right time
Great copy might catch attention and prompt action but it’s not the only thing that matters. Are you sending your SMS messages at the right time?
See SMS in action
From healthcare to retail and hospitality, promotional to transactional, SMS has many uses. Here are some of the most popular ways to use this channel.
Use automation
Automation can help you save time and resources. Discover the benefits of automated SMS and how it can work for your business.
Measure campaign ROI
The only way to see the value of your campaign is by tracking it and measuring its ROI. Learn more about the metrics you should track.
Get inspiration
Coming up with campaign ideas is no easy feat. From campaign ideas to SMS templates, here are our real-world suggestions.
Want to learn more about how to apply our SMS growth tips to your organisation?
Boost opt-in
Get the most of the 98% open rate when you’re speaking to people who actually want to hear from you.
Grow your contact list
From a clean database to valuable content, a subscriber list that’s always growing is key to campaign success.
Write great SMS copy
With just 160 characters per text to play with and eight seconds to capture attention, short, snappy copy is essential.
Improve conversion
Reaching your audience is the first step. The next step is convincing your recipient to take action.
Send at the right time
Great copy and relevant offers might catch attention and prompt action but sending at the right time also matters.
See SMS in action
How can mobile messaging be used for different industries? See a selection of our top industries here.
Use automation
Save time and resources when you unlock the power of automation.
Measure campaign ROI
See the value of your SMS efforts by setting goals, tracking specific metrics and measuring ROI.
Get inspiration
It’s not easy to think of campaign ideas that capture attention and stand out from the crowd. Here’s where to find inspiration.
Get started online now
Ready to apply our SMS growth tips to your organisation?
Take advantage of our years of expert SMS advice to add value, boost engagement and improve your ROI from your SMS campaigns.
