Keeping in touch: How using an SMS service can help

17 January 2013

When running a business, it is important to keep in regular contact with your customers so that you can stay ahead of your competitors and ensure that your customers don’t forget about you. There are a number of ways for you to do this using SMS marketing that can really help.

  1. Reward customer loyalty: Show that you appreciate your customers by making sure you reward them for their loyalty. Try sending out exclusive discounts via SMS to customers who shop regularly at your store. This will make your customers feel valued and give them an incentive to keep on returning. Ignoring their loyalty could result in some customers choosing one of your competitors who do reward loyalty instead.
  2. Send regular texts: Make sure you send out SMS messages often enough so that you stay in your customers minds. There’s no point sending out a message a couple of times a year as your customers will soon forget about you. Make sure you stay fresh in people’s minds all year round by sending out regular content that is valuable and informative. For example, sending out information to your customers about the latest product launches or important upcoming events will ensure that you remain foremost in their minds.
  3. Remind customers about your monthly e-newsletter: A good way to ensure your customers are getting the latest information about your business is to produce a monthly newsletter via email. SMS messages are a great way to let customers know that your newsletter is due to be released so that they can be sure to check their inboxes. SMS is the perfect way to alert customers as it is fast and likely to be read quickly because people usually have their phones on their person.
  4. Reach out to your employees: Sometimes it can be hard to let employees know about important information regarding business. By sending out a mass text message to all employees you can be confident that everyone will receive the latest updates even if they are off sick or unable to make an employee meeting. This is especially helpful if you have an important last minute announcement to make and no time to call a face-to-face meeting.

SMS is the best tool out there for staying in touch quickly. It is popular, fast and reliable with a variety of uses to suit all businesses. If you would like to know more about how using an SMS service can help your business then please call our Customer Service team on 08451 221 302 who will be happy to answer any questions you may have.

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