Technology

Why are text messages limited to 160 characters?

Let’s be honest: you’ve probably never thought about it. Now that you are thinking about it, however, what do you reckon? Perhaps it’s got something to do with limiting the size of the message? Or, perhaps it was implemented to save…

The History of the Text Message

For the average person, text messaging is part of everyday life so it’s hard to think of a time without text messages and instant communication with friends, family, colleagues, clients and customers. In this blog we explore the history of the…

Mobile Evolution in 2014

2014 is showing all the signs of being the year of the mobile market. Predictions favour mobile technology, alongside a large-scale upsurge in interconnectivity, driving forward new technology. On the back of that increase the potential for mobile marketing grows to…

Interesting Facts about SMS

To celebrate the humble text message, we thought we would collect 13 great statistics. The very first text message was sent in 1992 on the 3rd of December by a 22-year-old software programmer from Reading to send the festive message- “Merry…

What to look for in a Text Message Marketing Provider

How many times have you made a journey only to find out once you arrive that the children’s school is closed, or your meeting has been cancelled? Wouldn’t it have been much easier if somebody had let you know with a…

10 Facts You Need To Know About Mobile

Here are ten interesting facts about the mobile industry to read before implementing your mobile marketing campaign: Over 4 billion mobile phones are in use worldwide. Of this statistic, a massive 3.05 billion are SMS enabled (compiled by Microsoft Tag and…