Technology

The rise of SMS marketing

How Marketing Strategies Have Evolved to SMS   When we talk about traditional marketing strategies, how far back are we thinking? From as early as 1420 businesses were printing logos and sending them out to raise awareness of their brands or services…

The Platinum Jubilee: Is your business ready for the rush?

Expecting a rush of customers and sales for the Platinum Jubilee? Here’s how to attract customers, drive sales and improve customer experience.

How many words do we text in a lifetime?

We asked 1,000 Brits to tell us how much time they spend writing out texts, the number of words they are texting and how many SMS or WhatsApp messages they send each day.

What is the open rate of SMS in 2021?

We surveyed over 1,000 people to determine whether following 2020, there had been any impact to the average open rate of SMS. Results show...

5 steps to effective call deflection

Has your business’ contact centre felt the impact of the 44% increase in call volume since the beginning of the pandemic? Take a look at our guide below for practical tips on how to reduce call volumes while improving the customer experience.

How Covid-19 has impacted business messaging for 7 industries, across 5 territories

Of the 650+ businesses we surveyed, 38% are said to be sending more business messages now, when compared to pre-Covid19 times

The EU-US Privacy Shield has been struck down: what are the implications for EU companies using US software?

With the EU-US Privacy Shield being struck down, EU companies using US software need to ensure there are appropriate safeguards in place for their data.

How to use SMS Long Numbers for staff communication during a crisis

Find out how SMS Long Numbers can ensure more effective employee communication during the crisis, by enabling personalised responses which ensure issues are dealt with quickly and efficiently. 

The Dual Screening Phenomenon – How Text Marketing Breaks Through the Noise

There is no denying the fact that the digital revolution has completely transformed our lives on a day to day basis. TV or PC – which one is the winner?  None! Long gone are the days when people only looked at…

5 essential questions to consider when choosing your SMS service provider

When searching and selecting an SMS service provider businesses will discover it isn’t as straightforward as they initially thought. Many companies will package their services and pricing in different ways, which makes it difficult for the buyer to decide which company…