Retail

How to increase online sales: advice for retailers struggling with store closures

As with all successful businesses, the ability to adapt to external circumstances and customer behaviour is vital, here we have outlined some advice for retailers struggling with store closures amidst the coronavirus crisis.

The role of personalisation in customer communication

Personalisation has a significant impact on the success of communications. So much so, that 75% of marketers believe customisation of customer messages leads to a higher click through rate. Learn which areas your brand should be focusing on to maximise your customer communications today.

The changing landscape of customer service

Given that 81% of service professionals believe that their customer service needs to transform, to remain competitive. Learn which areas your business should prioritise to ensure this transformation is successful.

Customer feedback: The secret to the growth of your business

KPMG recently reported that customer retention is the most significant revenue driver for retailers, learn how your business can optimise their retention strategy today.

What does good customer engagement look like?

Given that a fully engaged customer will deliver 23% more revenue than the average consumer, brands need to ensure they have an effective strategy in place. Read on, to find out what we think are some of the more important areas to prioritise, in a bid to enhance your brands customer engagement.

Using SMS for last minute sales and offers

Regardless of the industry, SMS marketing has proven to be one of the most effective and powerful marketing tools available, which can be used by all types of businesses to correspond with and draw in their customers. If your goal is…

Using SMS Marketing in Retail

SMS marketing is a cheap and effective method that any businesses can make use of. One industry that particularly flourishes from using text message marketing is retail. Take a look at some of these interesting ways to target customers through SMS.…