SMS Marketing
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Reducing cart abandonment in 2023 with SMS
It’s nearly impossible to eliminate cart abandonment. You might have the most user-friendly website, seamless checkout process, competitive prices and innovative products. Yet, there will always be some customers that abandon their carts before completing the transaction. However, you can reduce cart abandonment, even if you can’t eliminate it entirely. How to reduce cart abandonment using SMS 1. Handling unexpected costs The customer has found the perfect item and added it to their basket. At checkout, they’ve come across an additional cost that they didn’t expect – such as shipping or VAT, which leads them to abandon their cart. While…
March 3, 2023