Arguably the biggest and busiest shopping period, Black Friday is the time many e-commerce businesses make much of their annual profit in a single quarter. To ensure you're fully prepared to make the most of this year's biggest shopping event, we've put together a BFCM checklist just for you.
October 24, 2023
The holiday season and Black Friday are nearly upon us. How are you going to get ahead of the competition this year?
September 8, 2023
There is no doubt about it, 2022 is predicted to be a lean year for Christmas holiday sales. Many people in the UK will be forced to choose between heating and eating this year thanks to the cost of living crisis.…
November 4, 2022
The countdown for Black Friday is on. Are you ready to elevate your communications?
In a world where everyone is competing for customer attention, standing out is becoming more challenging than ever. At TextAnywhere we are aiming to provide you with ammunition to boost sales over the peak trading period.
In the run up to Black Friday and Cyber Monday, consumers get bombarded with emails and ads about Black Friday deals. Most of these will be ignored or unopened, leaving the revenue they could generate disregarded.
SMS marketing is the way for your business to cut through the noise. SMS has an 97% open rate, compared to 21% for emails, meaning SMS are hardly ever ignored. Using SMS this Black Friday will enable you to reach your customers effectively, quickly and directly, leaving all your competitors’ deals ignored in the email inbox.
SMS is proven to be both time and cost-effective, bringing your deals and offers in front of your customers’ eyes – exactly where you want them.
Whether you send out an SMS campaign individually or via bulk, SMS is perfect for both last-minute or time-sensitive marketing campaigns and is a way to generate serious revenues for events such as Black Friday.
Along with Cyber Monday, Black Friday has become the time when consumers want a great deal. Whether it’s for Christmas gifts, or something they’ve been wanting to purchase all year round, consumers are increasingly waiting for Black Friday to bag the very best deals on anything from electrical goods, clothes and toys, to holidays, cars and even insurance.
We conducted a survey to discover digital shopping habits across the UK, US, Spain, Australia, Italy, France and Germany. We highlight some of the main Black Friday statistics to give you an idea of how your customers could engage with your campaigns this year.
Here are some of the statistics we uncovered for this years Black Friday:
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Terms & Conditions
This offer is exclusive to new customers only and only eligible for credits purchased online for up to 10,000 credits, based on published tariffs and pack sizes which can be found on the website. Customers on pay-monthly packages are not eligible for this offer, but can still use the offer if credits are purchased via the only shop in addition to the normal monthly deal. Free credits will expire after 3 months. This offer expires at midnight 30th November 2022 and cannot be used in conjunction with other offers.
