How can I monitor the performance of my SMS marketing campaigns in Google Analytics?

With any marketing strategy, it is important to ensure that you are monitoring its performance and results. With this knowledge you are able to adapt future marketing strategies and offerings to help your business grow.

SMS campaigns will also allow you to track performance by using a trackable URL, which you can use to see how many recipients click through to your specific landing page or website.

Google Analytics is one of many tools that capture this data and you will be able to find this in the Traffic Sources > Sources > Campaigns report.

For more information on how to successfully track your SMS marketing campaigns you can read our free Measurable SMS Marketing Guide.

Alternatively, please do contact our Customer Service team on 08451 221 302.