Here at TextAnywhere, we have identified four golden opportunities for marketers to maximise their profits during the UK Bank Holidays for 2023. This year, we have an extra Bank Holiday to enjoy, courtesy of the King! While it may not have the same countdown power as Black Friday or Christmas, there are still plenty of treasures to be uncovered (cue the King’s jewels) that can help skyrocket your sales.
Spring into action: Use SMS marketing for the May Bank Holiday
As spring blossoms, the first May Bank Holiday on Monday, May 1st offers a welcome respite for numerous employees and a perfect opportunity for businesses in the retail, hospitality, travel, and leisure sectors to launch enticing promotions. SMS marketing can be a highly effective way to promote promotions and offers during the May Bank Holiday weekend.
By sending promotional messages directly to customers’ mobile phones, businesses can reach a large audience quickly and easily and can offer exclusive deals, discounts, or limited-time offers, which can help attract new customers and increase sales during the long weekend.
The Royal treatment: How SMS marketing can make your brand stand out during the coronation festivities
This year, the nation is celebrating the Coronation of King Charles III on May 6th, which will bring many opportunities for different brands hoping to tap into the celebrations. All brands can use SMS marketing to mark the occasion by promoting their businesses with special offers or encouraging communication with subscribers.
In addition to offering special promotions, SMS marketing can be leveraged in a variety of ways to capitalise on the excitement surrounding the coronation of King Charles III. For example, businesses can send out personalised messages to subscribers, highlighting the historical significance of the event and encouraging them to feel part of the festivities.
Brands can also use SMS to share exclusive content related to the coronation, or utilise emojis, which can help to build engagement with customers. Another way to use SMS marketing in conjunction with the coronation celebrations is to run a competition or giveaway, with the winners receiving a special prize related to the event.
Overall, SMS messages can provide a great opportunity for businesses to connect with their customers during this momentous occasion and create a lasting impression on their brand.
Kickstarting summer fun with SMS marketing
The Whitsun Bank Holiday is a highly anticipated holiday as it marks the beginning of summer for many people. Falling on the last Monday of May, it provides a long weekend for those in the UK, and for families with school-aged children, it’s the start of the half-term week. As the weather gets warmer and the days get longer, many people are eager to enjoy outdoor activities and travel. For businesses, this presents an opportunity to offer holiday promotions, entertainment, and leisure options to attract customers.
SMS marketing can be used to effectively promote these offerings, reminding customers of the holiday and encouraging them to take advantage of the promotions available. Whether it’s a special offer on a family holiday, a discount on tickets to a theme park or attraction, or a deal on outdoor gear or equipment, sending a simple SMS message can be a powerful tool for businesses to reach their target audience and drive sales during this busy holiday season.
Capitalise on the last summer Bank Holiday with SMS marketing
The Summer Bank Holiday is one of the last chances for businesses to make a big push on back-to-school promotions. This is a time when parents and students are preparing for the start of the new academic year. They’re looking for good deals on school supplies, uniforms, and other essentials. So, why not use SMS marketing to promote these offers and communicate directly with customers who are interested in these products?
Additionally, the end of August marks the start of the end-of-summer sales, where businesses aim to clear out their inventory before the new season arrives. SMS messages can be used to alert customers to these sales and encourage them to make purchases before the deals expire. This is a great time for retailers to leverage SMS marketing to promote seasonal items that may not be as popular in the fall and winter months.
Get your database in shape before your competitors do!
To get ahead of competitors with strategic holiday planning, start building your text messaging database now. Use a multi-media approach to reach your desired customers, and offer discounts or exclusive content in exchange for customer phone numbers. You can use a sign-up form on your website, a text-to-join campaign, or in-store sign-ups.
If you’re already using SMS marketing, make sure you’re maintaining your database. Schedule your marketing ideas and set up automated messages that can fire out with no intervention during the period.
With good timing during the holiday season, you can engage customers wherever they are. SMS has an incredible reach, and 98% of text messages are opened and read.
So start planning your Bank Holiday marketing campaign now and set out what elements of the holiday season are going to be important for your brand.
SMS marketing: The key to unlocking Bank Holiday success
As you start planning your Bank Holiday marketing campaign, remember that SMS marketing can be a highly effective way to communicate with your customers during these seasonal occasions.
If you haven’t tried it yet, why not sign up for our free trial? This way you can test out the power of the humble SMS for yourself. Don’t miss out on this opportunity to connect with your customers!