Why Should Travel Agents Use SMS Marketing?

4 August 2015

With the holiday season in full swing, now is a perfect time for the travel industry to make the most of SMS marketing. Travel agents can use SMS marketing to promote deals, new destinations and the all-important travel insurance among other offers. Text messages have an open rate of 99%, and according to Funmobility a click through rate of 36%, so why wouldn’t you want to use SMS marketing for your business?

TextAnywhere Travel Agents

TextAnywhere Travel Agents SMS Marketing

We have outlined a few ways below that travel agencies can utilise SMS marketing to get the most out of their business. 

Promote Last Minute Deals

Recent research has shown that around 44% of people have booked an impromptu holiday, and 30% would like to book last minute holidays more often. With these statistics in mind, promoting last minute deals through SMS marketing is the perfect way to ensure consumers are booking their getaway with your brand. 

Helpful Hints

Provide helpful tips and advice on the destination for consumers that have already booked with your brand. For example, you may give them advice on what they might need to pack, or what the local currency is. Use this as a chance to promote more of your services, like currency exchange.

Customer Loyalty

SMS marketing can also be used for feedback and surveys; ask them how their holiday was. The goal is to get them to use your services again, so any feedback can be used to ensure you are providing the best customer service possible.

Happy Texting from all at TextAnywhere

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