2016 is just around the corner, with every New Year comes new beginnings and of course, New Year’s resolutions! Setting goals on how to make the most of your year is essential for a happy person and a successful business. With SMS being the most favourable form of communication, kick start your New Year utilising SMS marketing to interact with new clients, as well as reconnecting with current customers!
Here are just a few ways on how to kick start the year by going mobile:
New Year’s Resolutions
Research reveals only 8% of people stick to their New Year’s resolutions made in January. Some of the top resolutions for 2015, according to Nielsen.com, were to spend less and save more, learn something new or to travel more. Utilise this opportunity by sending bulk text reminders to customers, giving them reasons to stick to their New Year’s resolutions! These prompts will motivate your customers to stick to their goals and therefore value your product and services more.
In 2015 the number one resolution was to lose weight and the fifth was to stay fit and healthy. Almost 12%of all gym memberships are taken out in January, this is the perfect opportunity to make sure clients sign up to your gym! Offer incentives via SMS such as discounts on personal training sessions. Ensure current customers stay active gym members by sending bulk text-messages reminding them to renew their membership for the New Year. After the January period keep your customers interested in keeping fit by sending reminders of any exclusive activities taking place at your gym.
January would not be the same without the January Sales! Your business can benefit from this opportunity through SMS Marketing. Create and implement a SMS Marketing plan to let customers know the exciting sales items you are offering, what days your business is open over the sales period. Entice and motivate customers to purchase by sending bulk messages such as free delivery or an extra 10% off discount code, just for being on your SMS database.
Changes to your business
With the New Year, many businesses change their opening hours, such as staying open later to help customers visit their stores during the New Year Sales. Similarly, businesses may launch new products or services in the New Year. Create a Text Survey focused on the new product or service you are intending to launch. You can then generate a report to gain valuable customer feedback you may want to implement in the New Year. If results lead to an improvement plan for your business, then a follow-up text-message informing your clients would be beneficial.
For more information or to learn how your business could benefit from SMS marketing, call us on 0845 122 1302 or email us at [email protected].