Maximise the return on investment this summer with SMS

30 July 2015

Now school is out and summer has finally arrived, a lot of businesses can find the summer months slow down. Is it business as usual, do you kick back and relax, or do you take the opportunity to do something else? 

If you ensure your summer SMS strategy is in place you will reap the benefits. Entice customers with deals and information to make the summer months even better for them. Here are some great ways to reach your target audience via text messaging:

Retailers: SMS is the perfect tool to promote the arrival of new product ranges or to notify customers about your latest sale. You can offer promotions to use in store for the duration of the summer as well as providing links to items generating a lot of interest including details on how to order or reserve. 


Travel Agents: Make the most of customers looking to jet off for that last minute get away by sending out links to the latest discounted holidays and travel perks on your website. You could even run a competition to send the winner off for a luxury holiday courtesy of your company. 


Pubs and restaurants: Relaxing in a pub or restaurant garden is a popular choice for many people on their days off. Why not make the most of this keen audience by sending out incentives such as 2 for 1 meal deals or discounted drink prices. Your customers will be more likely to choose your establishment over the competition and it could even entice them to bring along some friends. For a family-friendly option try a ‘kids eat free’ offer or free ice cream as a dessert.

Family friendly attractions: The summer holidays is a great opportunity for families to spend time together doing loads of fun activities and making fantastic memories. This is the perfect chance to offer incentives for families to visit your attraction, anything from discounted entry to notifying customers about one-off kids clubs and special events. Parents will greatly appreciated this as they try to make their children’s holidays as fun-filled as possible, while saving money at the same time.

None of the above? SMS marketing campaigns work across all sectors and here’s why:


Key reasons to start utilising SMS now (or any time)!


Direct – SMS sends directly to the inbox of all your contacts (with no need to install an app). Plus with our scheduling tool you can upload messages to go out today, tomorrow, next month or whenever you want.

Concise – SMS messages are to the point. Any message that includes clearly visible information of what is on offer will encourage potential customers to respond if they are interested. 

Cost effective – Businesses sending SMS messages in bulk can benefit from our low cost SMS pricing packages. 

Wide marketing reach – SMS is understood by every demographic.

Personalised – Mobile phones are very personal. By asking some intricate questions, it is possible to build up detailed profiles of your customers which results in more effective marketing campaigns. 

Quick – You can send appropriate messages to pre-defined groups simply and securely.

Easy to manage – Because the majority of online SMS campaigns use email as the delivery mechanism, your sales staff can manage all correspondence from a single, centralised point. Easy response mechanism – Offering your consumers a positive experience.


Useful Tip: why not send out bulk SMS reminders using Text Campaign  alerting people to set their out of office and voicemail for when they go on holiday.


Are you ready to explore how text message marketing can benefit your business? Whatever you decide to do to make your summer SMS campaign stand out TextAnywhere can help. Call 08451 221 302 to speak to one of our friendly experts, or email us at [email protected].

Happy Texting from all at TextAnywhere

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