Many of your customers will be looking forward to the Easter break and planning their time ahead. With the four day Bank Holiday weekend only round the corner, your business should be taking advantage of this! For many of us, it will also be payday weekend, making it a perfect business opportunity to increase sales. It is never too late to pull together some last minute offers to help boost sales. Here are 6 quick and effective ideas that your business can do with the help of SMS:
1) For Customers Who Have Children…
It can be a struggle to entertain the whole family for the day whilst keeping the cost down. Your customers would appreciate any special offers or promotions you may be running. Send a text message to them with a personalised and unique promo code that they could use on the day or booking advance online. Include shortened URL links for their convenience and allows you to track the success of that particular message. Communicate with customers throughout the day to get them involved in additional events taking part in that day for the family to enjoy! 75% of people would like to have offers sent to them via SMS – so take advantage!
2) Running Easter Activities and Competitions
If you are running any Easter events or activities look to make it more interactive by integrating text messaging. For example, if you’re running an Easter Egg hunt, you can get people to text the keyword “EGGHUNT” to a shortcode and for them to receive clues of the eggs whereabouts. You can automate these messages by using our API or send these out manually through our online portal. If you’re running an Easter competition or giveaway, you can use a shortcode keyword to get people to enter. Promote this in-store, on your website and social media! This can also help build your mobile numbers database for future competitions.
3) Attracting the savvy shoppers…
Bank holiday means one thing for shopaholics – bargaining hunting! There will be a huge audience eagerly waiting to see what tempting Easter discounts there are on offer. Sending a quick text message with exclusive promotions and a link to your website will encourage online purchases. The average click-through rate on URL links via SMS is 36%. For those who are undecided, you can give them a unique discount code that can be used in-store.
4) Those who are looking to get away…
Easter is the perfect time for many people to get away, so why not message customers that might be looking to book a last-minute break. Include a link to make it easy for them to make their booking or a page to your brochure and reviews. You can encourage customers to text back if they have any special requirements or requests so you can make their experience memorable! An impressive 66% of people subscribed to mobile marketing have made a purchase as a result of receiving a text message.
5) People who want to wine and dine…
Many people will be planning to eat out over the Easter weekend, whether it’s for families, couples or friends. Entice your customers to your restaurant through text messaging. You can use a shortcode and keyword to get people to make their bookings with you. Send links to your special menus, money-off vouchers or reminders of their reservation. Allow customers to reply back if they need to amend their booking time or have any special requests such as allergies, additional seats or anything else. After their visit, you can send a quick SMS survey, which will help you improve their visit for the next time. Reward your customers with a discount for completing the survey as it will help with repeat business for the future.
6) For those who are staying in and on a budget…
Some people may want to stay in and have a chilled bank holiday weekend so they can save money. You can still reach these customers and let them have a good time at the comfort of their home. For example, send any takeaway deals to your customers including free delivery for this weekend only. Make it even more convenient by sending a link to your online booking so they can place their order!
Thinking about launching a last-minute Easter offer? Talk to us today and discuss how you can use text messaging by contacting our team on [email protected] or give us a call on 0845 112 1302.