With the ongoing restrictions easing for the Easter break, your customers will be looking forward to the holiday, potentially with their family and friends. Contact will still be minimal and only essential shops will still be allowed to be open. So, how can your business make the most of this time? We’ve put together a list of things you can do, with the help of powerful SMS messaging, to make the Easter break a success for your business.
Giving is better than receiving
There’ll still be many people that unfortunately won’t be able to see their loved ones over the Easter break. With the value of Easter gifts continuing to rise as people demand something more premium, now’s the perfect opportunity to provide engaging gifts for your customers. Get them sent directly to people’s homes, whether it’s an Easter hamper, flowers or something crafty. Adding personal touches like hand-written cards and nicely packaged goods can help elevate the experience and generate some extra income before non-essential shops are able to open. Use SMS to market your products and benefit from the eggceptional (sorry for the terrible pun!) 95% open rate.
Attracting the savvy shoppers
Times are tough for a lot of people, but everyone loves a bargain! Easter is the perfect excuse to offer some tempting discounts. Help spur up demand by sending a quick text message with an exclusive promotion and a link through to your website. Gain the advantage of a 36% click-through rate on links sent via SMS and encourage online purchases.
Keeping the kids occupied
It’s become increasingly difficult for parents to occupy their children whilst the restrictions have been in place. Kids are finally back in school, but that doesn’t mean the fun should stop at home. Why not run Easter-related activities and competitions for your customers that have children? With 90% of all text messages being read within 3 minutes, SMS is the perfect way to advertise your competitions.
Engage with your customers by creating an online egg hunt with an enticing prize. Drive your customers to your website and social media by dropping hints and clues on the different platforms. You can set up a shared shortcode with the egg hunt answer being the keyword such as “GOLDENEGG”. This way you can easily keep track of all the entrants to be entered into a prize draw.
Dine-in delivery
Pubs and restaurants are still closed, but the appetite for a traditional Easter Sunday lunch won’t just disappear. You can send your customers a special Easter menu for kerbside pick up using SMS linking to your website, and perhaps an eggcellent (ah, we can’t help ourselves) offer to go with it. After all, 75% of people would like to have offers sent to them via SMS. Make the offer specifically for preorders and secure some revenue early whilst knowing exactly how many yorkie puds to prepare.
Thinking about launching a last-minute Easter promotion? Talk to us today and discuss how you can use text messaging by contacting our team on [email protected] or give us a call on 0845 112 1302.