Water Babies

TextAnywhere makes a splash helping the Water Babies!

TextAnywhere Water Babies SMS Case Study Photograph


Water Babies began in 2002 when Paul and Jess Thompson began teaching their children to swim. It wasn’t long before they decided they wanted to teach other babies and toddlers too… and from there the rest is history.

Water Babies grew faster than anyone could have imagined and thanks to an incredible network of like-minded people they now teach 30,000 little ones per week. Through franchising the company has been able to achieve stable and sustainable growth, which has even seen the brand expand internationally. 

  • Began in 2002
  • Teach 30,000 little ones per week
  • International brand

“Water Babies confirmed that the TextAnywhere system is so easy to work with existing users only need to spend around 10 to 15 minutes training each new franchise contact, which in turn saves the head office a significant amount of down time”

Water Babies – Head Office

Communicating with their clients

Water Babies communicate water class bookings and cancellations for clients via TextAnywhere’s TextCampaign and TextOnline solutions. The nature of their business means everything is reliant on the pool availability, thus scheduling is paramount. Texting is such a time saver for the hundreds of users on the Water Babies system. Using these services ensures that messages can be created, sent and received immediately, rather than making a phone call or sending an email which may not be easily or quickly responded to.

TextAnywhere Water Babies SMS Example
*This is an example text message. This exact copy was not used by the customer.

SMS for internal business messaging 

But it doesn’t end there, with the Water Babies Head Office in Devon and 52 franchises spread far and wide, they utilise text reminders for the monthly team update webinars. This helps colleagues keep their diaries up to date and afford them a chance to reply back with points to be included in the meeting. 

Finally, they also rely on SMS for specific marketing campaigns and promotions. For example, within their swimming program a customer may reach a specific stage within their tutorage where the pupil may require goggles, so using TextCampaign they can send an offer on goggles direct to their client.  

Project Successes

Water Babies find text messaging extremely useful for repeat bookings and scheduling. Previously customers would send email messages stating ‘stop swimming’ or ‘continue with lessons’ and there was a lot of admin required to collate responses. Using text messaging to contact customers has made this much easier, as all replies are gathered in one simple report. Now Water Babies use TextCampaign service far more than email, and feedback from their customers on the use of text messaging as the preferred communications has been incredibly useful.

Range of Services

TextAnywhere empower organisations across both the commercial and public sectors to communicate better with text messaging services that enable the sending and receiving of SMS messages, through online and email applications. 

They also offer a Developer Toolkit for clients to integrate texting into their own applications, as well as a White Label service for partners who wish to offer TextAnywhere’s services as their own, to find out more email us at [email protected].

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