Advantage Finance

One of the UK’s leading providers of specialist motor finance products, explores ways text messaging could be used as a means to improve customer communication and internal business processes.

TextAnywhere Advantage Finance SMS Case Study Photograph


Advantage Finance provides products that enable motor dealers to provide credit facilities to many customers who may otherwise be unable to secure finance for their motor purchases.

Founded in 1999, Advantage Finance is a subsidiary of the long-established S&U Group. Having built its success on competitive products, backed by high quality client sales support and underpinned by industry-leading account management systems, they now employ over 70 people and achieved record profits of £5.9m in 2011/12.

  • Founded in 1999
  • Over 70 employees
  • £5.9m profits (2011/12)

“Our partnership with TextAnywhere has grown over the past four years, and their service remains completely reliable and great value.”

Paul Turner – IT Manager at Advantage Finance


“We decided to integrate SMS messaging at the heart of our business services to improve and quicken our communication with customers and partners, and provide a competitive edge to our systems,” commented Paul Turner, IT Manager at Advantage Finance.

As the finance provider behind hundreds of motor dealers, with tens of thousands of customers and around 100,000 new customer applications a year, it was imperative that any text service had to be completely robust and able to cope faultlessly with a constant stream of over 1,000 text messages each day.

TextAnywhere Advantage Finance SMS Example
*This is an example text message. This exact copy was not used by the customer.


Advantage Finance, through the TextAnywhere API, are now able to send SMS messages whenever a short message needs to be conveyed to a customer, a sales manager, or an introducer. Message examples include:

  1. Requesting a customer to make contact to discuss their credit application
  2. Contacting customers if direct debit payments are returned
  3. Confirming a customer’s credit application progress to the introducer
  4. Updating sales managers on the status of their dealers’ applications
Project Successes

Since introducing text-messaging as a means of communication with customers Advantage Finance has seen a significant shortening in the time taken to process credit applications.

“We have been able to improve our service to our customers and partners by providing better and quicker communication. Our customers like being updated and contacted in near real-time, and our partners like the shorter credit application cycle,” commented Paul Turner.

Range of Services

TextAnywhere empower organisations across both the commercial and public sectors to communicate better with text messaging services that enable the sending and receiving of SMS messages, through online and email applications. 

They also offer a Developer Toolkit for clients to integrate texting into their own applications, as well as a White Label service for partners who wish to offer TextAnywhere’s services as their own, to find out more email us at [email protected].

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